Software, business, systems.
I build useful things, and help businesses make them work.
Hi, I’m Rob. I’m a software developer and multiple business owner, most interested in the difficult bit where technology, people and commercial reality meet.
About Rob
Developer by trade, business owner by practice.
I’ve spent most of my working life building for the web. Today that work sits at the centre of two very different roles: I'm still hold a senior developer role at Sonder Digital, but I also run multiple businesses - putting that work into practice.
Moving between software and real-world operations keeps me honest: ideas eventually have to survive customers, colleagues, deadlines and cashflow.
Software Development
I create and evolve Envelope: the platform behind Sonder Digital’s websites, ecommerce and connected business tools.
Business Development
Running businesses turns strategy into something concrete: pricing, process, systems, priorities and the decisions that join them up.
Long-term Thinking
I’m happiest when I'm fixing problems and using technology to make life easier for everyone involved.
Build for reality
Useful beats impressive.
The best solution is the one people can understand, operate and keep improving. That usually means less theatre, clearer trade-offs and more attention to what happens after launch.
Stay close to outcomes
Technology should help.
Software choices shape operations, customer experience and future options. Business decisions shape the software worth building. I prefer to consider both together.